Stand on the shoulders of giants

If you want a video version of this post, see below.

Most local Renewables firms don't have a huge amount of brand awareness.

When people see their ads, its rare that the brand itself will hold weight - its typically the content within the ad.

But there is one strategy you can deploy, for free, to strengthen your brand.

Of course, first you want to focus on:

→ Being involved in and contributing to the local community
→ Delivering a top quality service, every time
→ Encouraging referrals and word of mouth

But beyond that, you can leverage brands outside of your own.

In your ads, feature the logos of:

→ Hardware brands
→ Partner schemes
→ Accreditations
→ Awards

And leverage the weight that comes with them.

Duracell Energy is a great example.

The Duracell brand holds weight.

Significant weight.

I would guess that the majority of people have Duracell batteries in their home.

The most prominent connotation being that Duracell, lasts, longer.

With the energetic bunny adding a feel good factor to that.

If you sell Duracell Energy batteries, feature the logo in your ads.

Add the logo to your website.

Talk about the hardware & brand in your ads.

People will make an association between your brand and Duracell Energy.

They'll associate long lasting, to your installations.

They'll associate the best, with you.

Stand on the shoulders of giants.